STARTUP/eindhoven entrepreneurs win InnoMarketing Battle 2014
In a tropical atmosphere of an overloaded hall on the High Tech Campus, Teun van Roessel won the first price of the InnoMarketing Battle with his business concept Solly. The Solly starter system is a simple system designed to introduce children in the age range 7-9 years old to solar power in a hands-on, playful way. This product allows children to experience the pros and cons of collecting solar power and relates this to customizable light output. Next to a fun learning experience the product sets the stage for growing up to be an environmentally responsible adult.
Chris de Jong won the third price with Useradapted.com, a joint startup which he develops with Joost Aanen and Michiel Seerden. With this system they will make any website adaptive to any user.
The InnoMarketing Battle was part of a conference about marketing of innovations.