Wiebe Konter

Who are you?

Wiebe Konter, Sander van den Broek and David Duwaer

Business idea/Company

Optiply is specialized in forecasting and replenishment software for webshops, wholesalers and fulfillment companies. Our purchasing algorithm analysis all sorts of data to help our clients to determine what, when and how much to order.

Educational background

Wiebe Konter – Operation Management & Logistics (TU/e) with a focus on Replenishment Models


Wiebe and Sander had their own webshop and experienced this purchasing problem first hand. When they noticed all their colleagues were facing the same difficulties they started to develop a solution in close cooperation with the TU/e.


The next goal for Optiply is to grow further in the Dutch market and start preparing for internationalization.